In recent years, technological developments have made a strong impact on the tourism sector, developing a new concept, digital tourism. This new paradigm places the digital tourist as a major player and it is important to analyse their tastes and actions in order to offer them quality experiences.

The wide possibilities of the digital world have led the digital tourist to develop new behaviours that change the way they travel or plan a trip. This profile is looking for quality experiences, emotions and memorable moments by developing a role of digital prescriberSearching on social networks, sharing opinions and developing an online positioning of our destination.

Today's travellers are hyper-connected tourists

Through their mobile device, travellers can access any information that helps them plan their trip, not only through specialised search engines but also through social networks or reviews. They are also visitors who are used to manage online bookings and use their mobile phones during their visit.

This easily accessible information enables travellers to develop a active role in the search about the destination, comparing, reading opinions and ultimately adopting a more planned and informed position before deciding.

Digital tourists interact, share and give feedback on the destination. In recent years we have seen how interaction with tourists in the digital world has become increasingly important. Visitors seek to be of help to future tourists by posting reviews and opinions about their experiences, sharing content about their trips on social networks and interacting with the official accounts of the places they visit. In addition, it is a responsible and committed traveller which values sustainability and accessibility actions in spaces.

See experiences and tourist activities customised.

The digital tourist expects to receive information about the tourism offer that is tailored to his or her tastes, recommending travel plans and guiding him or her in his or her visit to the destination. The use of Big Data and Artificial Intelligence are essential for getting to know travellers and placing them at the heart of our strategy.

The digital tourist is a innovative traveller. The evolution of the digital world has widened the range of technological possibilities in the tourism sector and the visitor is ready to enjoy them. The immersion of the 360° videosthe gamificationthe metaverse, the augmented reality or the application of IoT at tourist recommendations are clear examples that can improve visitor satisfaction at the destination.

Digital Tourist 2022

This new scenario will be debated in the Digital Tourist 2022 on 9 and 10 June in Benidorm. The event, organised by Ameticfocuses on the figure of the digital tourist and addresses the keys to improving accessibility, innovation, sustainability, technology and governance in tourist destinations. Aumentur to participate in Digital Tourist 2022 as one of the more innovative solutions sector, offering in a mobile app a comprehensive, high quality, personalised and affordable multimedia catalogue for tourist destinations.

Aumentur is a collaborating member of the Network of Intelligent Tourism Destinations (ITD Network) and is positioned as the most complete solution for the digital transformation of tourist destinations, following the strategy promoted from SEGITTUR and the Ministry of Tourism. It is also part of the recommended solutions for Smart Tourism Destinations, from the SmartCity Clusterand Andalucía Lab's catalogue of solutions, the Andalusian Tourism Innovation Huband the finalists of the last edition of the accelerator specialising in tourism startups of the Hub Costa del Sol.