{"id":6822,"date":"2021-01-07T16:10:00","date_gmt":"2021-01-07T15:10:00","guid":{"rendered":"https:\/\/www.aumentur.app\/the-new-generation-of-audio-guides-that-attract-tourists\/"},"modified":"2024-12-06T11:07:12","modified_gmt":"2024-12-06T10:07:12","slug":"the-new-generation-of-audio-guides-that-attract-tourists","status":"publish","type":"post","link":"https:\/\/aumentur.close.red\/en\/the-new-generation-of-audio-guides-that-attract-tourists\/","title":{"rendered":"The new generation of audio guides that attract tourists"},"content":{"rendered":"<h2 class=\"wp-block-heading\">The origin of audio guides<\/h2>\n\n<p class=\"wp-block-paragraph\">The first audio guides emerged in the mid-twentieth century. The <a href=\"http:\/\/ww.stedelijk.nl\" rel=\"nofollow noopener\" target=\"_blank\">Stedelijk Museum<\/a> in Amsterdam, one of the most important museums in modern and contemporary art, was one of the first to provide its visitors with the possibility of expanding the information on the panels and thus deciding their individual experience using a shortwave radio system. <\/p>\n\n<p class=\"wp-block-paragraph\">It was not until almost a decade later that the first museums incorporated this revolutionary tool as an additional service for their visitors. They were the Museum of Natural History of the United States and the Louvre. Although it seems to us that they have been with us all their lives, they did not arrive at the Prado Museum until 2002.  <\/p>\n\n<p class=\"wp-block-paragraph\">From then until today, its technological evolution has gone at a dizzying speed and we have gone from traditional cassettes to cloud services in a very short time. It is important to bear this in mind, as it means a real revolution in the museum experience. <\/p>\n\n<h2 class=\"wp-block-heading\">The present (and future?) of audio guides<\/h2>\n\n<p class=\"wp-block-paragraph\">The new generation of audio guides responds to the digital transformation of the tourism sector, an unstoppable process for which we have technologies that allow us to adapt to the new tourist model.<\/p>\n\n<h3 class=\"wp-block-heading\">Characteristics of modern \"audio guides<\/h3>\n\n<p class=\"wp-block-paragraph\">It is likely that even the name will end up disappearing, because nowadays audio guides are much more than that. Installed on each visitor's mobile device, these are very complete apps that provide information \"on demand\". Among the main features we find:  <\/p>\n\n<ul class=\"wp-block-list\"><li>They are on a cloud platform<\/li><li>They are installed on the visitor's mobile phone<\/li><li>They are automatically activated by GPS, QRs, beacon, ...<\/li><li>Personalized multimedia content<\/li><li>They avoid the need for physical elements that can generate mistrust<\/li><li>They are cheaper<\/li><li>They are accessible from anywhere<\/li><li>They are easy to upgrade<\/li><li>They act as recruiters of new visitors.<\/li><li>They provide a large amount of relevant information to heritage managers and tourist guides in order to optimise their content and adapt it to the needs of the tourist.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">\u00c0 la carte experiences in tourist visits<\/h3>\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/aumentur.app\/wp-content\/uploads\/2021\/01\/photo_2020-12-13_13-59-25-768x1024.jpg\" alt=\"Digital tourist guide\" class=\"wp-image-328\" width=\"181\" height=\"241\"><figcaption>Getting to know the church of San Gregorio B\u00e9tico in Granada with Aumentur  <\/figcaption><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Travelers today do not want products or services, we long to live positive experiences that are also unique, personal.<\/p>\n\n<p class=\"wp-block-paragraph\">Tourists today can be defined as:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong><em>Hyperconnected<\/em><\/strong>. Use a variety of devices before, during, and after your visit. He does not want to use another one, he has his own, from which he does not detach himself.    <\/li><li><strong><em>Social<\/em><\/strong>. Present on more than one social network, she always consults opinions and shares moments and experiences. He knows that his opinion is powerful.  <\/li><li><strong><em>Sustainable<\/em><\/strong>. They are more aware of the impact it has on their commutes and activities. It positively values the conservation of natural and cultural heritage.  <\/li><li><strong><em>Independent<\/em><\/strong>. They organise their own trip and document themselves. <\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">The digital transformation of tourism<\/h2>\n\n<p class=\"wp-block-paragraph\">Working in the cloud allows us to adapt quickly to changes and opportunities and be more effective and efficient.  <\/p>\n\n<p class=\"wp-block-paragraph\">This new generation of audio guides responds to the digital transformation of the sector, which helps us to increase the value of the destination by adapting it to the new needs of the visitor.<\/p>\n\n<p class=\"wp-block-paragraph\">The coronavirus has also changed, and will continue to change, our travel preferences and the way we relate to each other.<\/p>\n\n<p class=\"wp-block-paragraph\">From avoiding physical contact in a greeting, something so characteristic of southern European countries, to avoiding places with crowds. In 2020, for example, the tourist attraction of the rural world has increased and so has the need to ensure that all hygiene and safety measures are complied with. We no longer feel like physical contact or sharing objects as much.  <\/p>\n\n<p class=\"wp-block-paragraph\">Apps, such as <strong><a href=\"https:\/\/aumentur.app\" rel=\"nofollow noopener\" target=\"_blank\">Aumentur<\/a><\/strong>, allow tourists to use their own mobile device and select the type of content they want to understand the destination.<\/p>","protected":false},"excerpt":{"rendered":"<p>Digital transformation helps us to increase the value of the destination in order to attract new tourists.  <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"tags":[277,150,130],"class_list":["post-6822","post","type-post","status-publish","format-standard","hentry","category-news","tag-audio-guides","tag-intelligent-en","tag-tourism"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts\/6822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/comments?post=6822"}],"version-history":[{"count":0,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts\/6822\/revisions"}],"wp:attachment":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/media?parent=6822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/categories?post=6822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/tags?post=6822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}