{"id":1794,"date":"2022-03-10T18:11:33","date_gmt":"2022-03-10T17:11:33","guid":{"rendered":"https:\/\/aumentur.app\/?p=2345"},"modified":"2025-10-16T14:28:06","modified_gmt":"2025-10-16T12:28:06","slug":"the-seminar-culturally-and-touristically-intelligent-destinations-opens-on","status":"publish","type":"post","link":"https:\/\/aumentur.close.red\/en\/el-seminario-destinos-cultural-y-turisticamente-inteligentes-abre-el\/","title":{"rendered":"The seminar 'Culturally and Touristically Intelligent Destinations' opens the way to the digitalisation of the small municipalities of Ja\u00e9n."},"content":{"rendered":"

This morning was held the seminar '.Culturally and Touristically Intelligent Destinations<\/strong>The event was organised by the Chair of Inland Tourism at the University of Ja\u00e9n<\/strong>in collaboration with the Department of Tourism, Regeneration, Justice and Local Administration of the Regional Government of Junta de Andaluc\u00eda<\/strong>. This meeting was attended by the CEO of Aumentur<\/strong>Javier Melero, who highlighted the great opportunity for destinations to digitise their tourism offer through this app<\/a> for mobile phones, thus attracting visitors from all over the world.<\/p>\n

The event began with the opening, telematically, by\u00a0Juan Mar\u00edn<\/strong>Vice-president of the Junta de Andaluc\u00eda and Regional Minister for Tourism, who assured that \"the tools for the digitalisation of tourist attractions are an opportunity for municipalities<\/a>\". \"Nowadays we have all the information in the palm of our hand.<\/strong>. We have the possibility of travelling and getting to know any place through a small device that we carry in our pocket\", began Juan Mar\u00edn.<\/p>\n

\"Ja\u00e9n is an Inland Paradise full of natural attractions that needs to be maximum visibility in order to attract visitors.<\/strong> The world deserves to know about your tourism offer. Tourism is a very important engine for the development of our towns, to grow in employment and wealth, and it has become a tool to fight against depopulation\". explained the vice-president.<\/strong><\/p>\n

The regional delegate for Tourism of the Junta de Andaluc\u00eda in Ja\u00e9n, Mari\u00e1n Ad\u00e1n<\/strong>The importance of the municipalities' commitment to a digital tourism positioning<\/strong>We must promote experiences, experiences, because visitors are increasingly demanding and want to enjoy and remember our municipality. For that, technological tools such as Aumentur, which allow all information to be available in the cloud<\/a>They are our main ally.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\"Digital
Juan Ignacio Pulido, director of the Chair of Inland Tourism at the University of Ja\u00e9n; Mar\u00eda Jos\u00e9 Fern\u00e1ndez, tourism technician at Aldeaquemada Town Hall; Mari\u00e1n Ad\u00e1n, regional delegate for Tourism of the Junta de Andaluc\u00eda in Ja\u00e9n and Javier Melero, CEO of Aumentur.<\/figcaption><\/figure>\n

\"Ja\u00e9n is a living theme park of history,\" he commented. Jesus Estrella<\/strong>The regional delegate of Culture and Historical Heritage in Ja\u00e9n, who has highlighted some tourist data about the province. The delegate stressed that the collaboration of the areas of Tourism and Culture in the province of Ja\u00e9n is crucial: \"We are finding that small municipalities, such as Segura de la Sierra, generate a great tourist attraction thanks to cultural events<\/strong>. The people of Ja\u00e9n should feel proud of what we have and the administrations will continue to promote investment in this sector\".<\/p>\n

The director of the Chair of Tourism<\/strong> of the University of Ja\u00e9n, Juan Ignacio Pulido<\/strong>has made an analysis of the situation of the sector in the province of Ja\u00e9n and the main changes developed in recent years: \"Technology is here to stay and tourist destinations must adapt if they want to. The mobile environment is gaining relevance in the sector as the main channel and new platforms such as Aumentur make it easier for us to digitisation of our heritage<\/a><\/strong>\"explained Professor Pulido.<\/p>\n

The meeting was also attended by municipalities that are working along the same lines. Mar\u00eda Jos\u00e9 Fern\u00e1ndez<\/strong>Aldeaquemada Town Council's tourism technician, pointed out that they have made \"a great effort to position themselves in digital channels\". \"Since we started the digital transformation, our municipality has been boosted. More than 80% of the bookings for visits are already made online.<\/strong> and that allows us to make ourselves visible,\" he said.<\/p>","protected":false},"excerpt":{"rendered":"

En la ma\u00f1ana de hoy se ha celebrado el seminario ‘Destinos Cultural y Tur\u00edsticamente Inteligentes‘, organizado por la C\u00e1tedra de Turismo de Interior de la Universidad de Ja\u00e9n, en colaboraci\u00f3n con la Consejer\u00eda de Turismo, Regeneraci\u00f3n, Justicia y Administraci\u00f3n Local de la Junta de Andaluc\u00eda. En este encuentro ha participado el CEO de Aumentur, Javier […]<\/p>\n","protected":false},"author":1,"featured_media":1796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":0,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/media\/1796"}],"wp:attachment":[{"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aumentur.close.red\/en\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}