This morning was held the seminar '.Culturally and Touristically Intelligent DestinationsThe event was organised by the Chair of Inland Tourism at the University of Jaénin collaboration with the Department of Tourism, Regeneration, Justice and Local Administration of the Regional Government of Junta de Andalucía. This meeting was attended by the CEO of AumenturJavier Melero, who highlighted the great opportunity for destinations to digitise their tourism offer through this app for mobile phones, thus attracting visitors from all over the world.

The event began with the opening, telematically, by Juan MarínVice-president of the Junta de Andalucía and Regional Minister for Tourism, who assured that "the tools for the digitalisation of tourist attractions are an opportunity for municipalities". "Nowadays we have all the information in the palm of our hand.. We have the possibility of travelling and getting to know any place through a small device that we carry in our pocket", began Juan Marín.

"Jaén is an Inland Paradise full of natural attractions that needs to be maximum visibility in order to attract visitors. The world deserves to know about your tourism offer. Tourism is a very important engine for the development of our towns, to grow in employment and wealth, and it has become a tool to fight against depopulation". explained the vice-president.

The regional delegate for Tourism of the Junta de Andalucía in Jaén, Marián AdánThe importance of the municipalities' commitment to a digital tourism positioningWe must promote experiences, experiences, because visitors are increasingly demanding and want to enjoy and remember our municipality. For that, technological tools such as Aumentur, which allow all information to be available in the cloudThey are our main ally.

"Jaén is a living theme park of history," he commented. Jesus EstrellaThe regional delegate of Culture and Historical Heritage in Jaén, who has highlighted some tourist data about the province. The delegate stressed that the collaboration of the areas of Tourism and Culture in the province of Jaén is crucial: "We are finding that small municipalities, such as Segura de la Sierra, generate a great tourist attraction thanks to cultural events. The people of Jaén should feel proud of what we have and the administrations will continue to promote investment in this sector".

The director of the Chair of Tourism of the University of Jaén, Juan Ignacio Pulidohas made an analysis of the situation of the sector in the province of Jaén and the main changes developed in recent years: "Technology is here to stay and tourist destinations must adapt if they want to. The mobile environment is gaining relevance in the sector as the main channel and new platforms such as Aumentur make it easier for us to digitisation of our heritage"explained Professor Pulido.

The meeting was also attended by municipalities that are working along the same lines. María José FernándezAldeaquemada Town Council's tourism technician, pointed out that they have made "a great effort to position themselves in digital channels". "Since we started the digital transformation, our municipality has been boosted. More than 80% of the bookings for visits are already made online. and that allows us to make ourselves visible," he said.