Museums must rely on new technologies to achieve the objectives of innovation, accessibility and sustainability.

In recent years we have seen how digitalisation has taken on significant relevance in different sectors. People have experienced changes in the way we behave and consume certain products and services, and companies have had to adapt their offerings quickly to the new digital channels.

Museums have experienced first-hand the change in visitor behaviour, where the trend has revolved around the use of new technologies to be closer to visitors and accompany them during the different stages of their journey.

A few years ago, few spaces, museums or exhibitions had a technological tool that digitised their heritage assets and allowed a virtual visit. The lack of maturity of the technology, the high cost of the tools and the lack of interest in heritage tourism were major barriers to the connection between the virtual world and museums.

But the pandemic changed the way we behave. On the one hand, by developing a growing interest in valuing what is close at hand, history, culture and heritage and, on the other hand, by promoting innovation, accessibility and sustainability through technology.

This evolution has led to a change in the situation of culture, in which new technological initiatives have emerged that make technology accessible to both large museums and small exhibition spaces. This is the case of Aumenturwhich makes it possible to access a digital tool specifically conceived and designed for museums and exhibitions.

Thanks to this digital tourism platform, museums and heritage managers have access to an intelligent dashboard that allows them to manage their heritage and museum assets in a way that is fast, easy and intuitive. The platform offers an immediate update of content on the visitor's mobile phone, offering personalised notifications and a complete integration with any type of multimedia content.

In addition, this free app for Android y iOSallows the asset manager to access a Business Intelligence dashboard comprised of valuable data to getting to know the tourist better and their preferences within the tourist space. All this at a low cost, making it possible for any museum, regardless of its size, to effectively implement this innovative tool.

The startup Aumentur will be present on the 20th and 21st of June at the CM Malaga 2022The event brings together national and international museums and cultural associations to promote the implementation of technological solutions and the improvement of accessibility, sustainability and social and economic impact of the cultural sector. This event will be held at the Palacio de Ferias y Congresos de Málaga (FYCMA).