The jury of the TIS2021 Touristech Startup Fest deemed the most complete smart tourism platform on the market worthy of the Telefónica award at the gala held in Seville on the occasion of TIS 2021.

Aumentur, the smart tourism platform that allows any destination to offer multimedia tour guides on visitors' mobile devices, won the first of the awards. The Telefónica award was presented by Leopoldo Balmori, responsible for Innovation in Telefónica's Southern Territory, who opened the doors to the Aumentur team at Telefónica's Gran Vía Open Future space.

For the CEO of this startup, Javier MeleroThis recognition means "a very important recognition of the commitment made during the pandemic to develop a comprehensive solution that really solves the problems of both destinations and visitors.". Aumentur has announced new functionalities that will be presented at FITUR 2022 and that will differentiate this solution even more from other solutions on the market.

The Touristech Startup Fest

Touristech Startup Fest es una iniciativa lanzada en el marco del Tourism Innovation Summit, y reunión a las 40 startups finalistas de todo el mundo más innovadoras, con proyectos que abordan la transformación del sector turístico a través de la tecnología y la sostenibilidad. En esta edición, según indican desde la organización, se presentaron más de 700 empresas de todo el mundo, y presentaron su pitch de 5′ en el Innovation Theatre del TIS2021 tan solo cuarenta de ellas.

"This award is even more valuable when you look at the list of participating startups.", he says Luis Alberto MeleroCOO of Aumentur. Among the 40 participants who presented their technological solution are companies from all over the world with a long history, such as Smartguide, OBW Street Style or My Tour Live.

The category of "Leisure and Culture where Aumentur was framed with the participation of five other startups (Alma Heritage, Amazing Up, AR Vision 2049, Park4Dis or Spotyride), being the Granada-based smart tourism company the only prize-winner of the six participants in this sector.

About Aumentur

Aumentur is a startup based in Granada, which is part of the acceleration programme Andalusia Open Futurein its space on The Cube, as well as the SmartCities cluster.

Aumentur participated in TIS 2021 with the help of Andalusia Labthe Andalusian Technology and Innovation Hub. There, together with fifteen other Andalusian technology companies, city councils, provincial councils and tourism managers from all over the world, they held meetings with the team that had travelled to Seville.