At the 6th edition of the Smart Destination Awards, held during FITUR, the Granada-based startup Aumentur has received an award.

The jury of the sixth edition of the AMT Smart Destination Awards, organised by the Hotel Technological Institute (ITH) and the Alliance of Sun and Beach Tourist Municipalities (AMT) during FITUR 2023 has recognised the intelligent tourism platform Aumentur como ganadora en la categoría ‘Interacción con el Turista y el Ciudadano’.

"Aumentur's mission is to remove the barriers that separate destinations from technology, and to make it easier for visitors to access knowledge about the places they visit, making them enjoy their stay for longer."in the words of Javier Melero, CEO of Aumentur. In his presentation during the gala, Melero highlighted that compared to other solutions on the market, "Aumentur is always at the visitor's side, accompanying them during their visit and offering information adapted to their tastes and preferences"..

Within the framework of FiturTEchyIn the presence of the Minister of Industry, Trade and Tourism, Reyes Maroto, representatives of the Alliance of Sun and Beach Tourism Municipalities, the Hotel Technological Institute, Fitur and Seggitur were in charge of presenting these awards, which will allow the recognised entities and companies to form part of the catalogue of technological solutions to which the leading destinations in the sector in Spain will have access.

El jurado ha reconocido a Aumentur como la mejor solución tecnológica para interactuar con el turista, valorando extraordinariamente el nivel de madurez de la solución, su implantación en todo el territorio nacional con más de 600 packs de visita. Los miembros del jurado también han valorado positivamente la baja inversión necesaria para que un destino pueda usar todos los recursos de la plataforma Aumentur, así como su versatilidad para ser aplicado en cualquier tipo de destino así  como el valor añadido que ofrece a éstos para que los visitantes disfruten con su propio dispositivo móvil de toda la información que puedan necesitar.

In two years of experience, this technological platform has positioned itself as a prestigious solution on an international level and has ensured that tourist destinations, regardless of their size or type, can immediately have all kinds of cutting-edge tools at their disposal. This solution offers, from the very moment of its implementation, the geopositioning of content, as well as the most advanced multimedia resources (360º videos, 3D models and augmented reality) and even gamified routes. In addition, for comprehensive destination management, the platform provides a tourism intelligence panel to understand and optimise resources.

With this new recognition, Aumentur proves to be an appreciated and valued solution for destinations to digitise their tourism offer and to promote cultural, heritage and natural resources in an easy, agile and sustainable way.

About Aumentur

Aumentur is a technological platform that forms part of the catalogue of solutions of the Network of Intelligent Tourism Destinations (ITD Network) which allows tourist destinations to show cultural, gastronomic or landscape information to their visitors in any multimedia format, in any language and with full accessibility. The mobile application, available free of charge on iOS and Androidhas more than 30,000 downloads in the last year and more than 600 destinations, with more than 7,000 points of interest added to its library.

Aumentur ha participado en el programa de aceleración de empresas tecnológicas Andalucía Open Future promovido por Telefónica y la Junta de Andalucía, y también en la última edición del Tourism Hub de la Costa del Sol.  Así mismo, está incluida en el demolab of innovative solutions from Andalucía Lab, the Technological Innovation Hub of Andalusian Tourism.

A lo largo de su trayectoria, Aumentur ha recibido diversos reconocimientos, como ser ganadores del premio de Turismo Costa del Sol 2022,  del Startup Fest del Tourism Innovation Summit 2021 o ser una de las empresas Top50 de Andalucía en 2022, reconocimiento otorgado por Andalucía Emprende.  Además, ha sido una de las 27 finalistas del Alhambra Venture 2021, del reto GovTech 2021 de la Comunidad de Madrid.