At the 6th edition of the Smart Destination Awards, held during FITUR, the Granada-based startup Aumentur has received an award.

The jury of the sixth edition of the AMT Smart Destination Awards, organised by the Hotel Technological Institute (ITH) and the Alliance of Sun and Beach Tourist Municipalities (AMT) during FITUR 2023 has recognised the intelligent tourism platform Aumentur as the winner in the category 'Interaction with Tourists and Citizens'.

"Aumentur's mission is to remove the barriers that separate destinations from technology, and to make it easier for visitors to access knowledge about the places they visit, making them enjoy their stay for longer."in the words of Javier Melero, CEO of Aumentur. In his presentation during the gala, Melero highlighted that compared to other solutions on the market, "Aumentur is always at the visitor's side, accompanying them during their visit and offering information adapted to their tastes and preferences"..

Within the framework of FiturTEchyIn the presence of the Minister of Industry, Trade and Tourism, Reyes Maroto, representatives of the Alliance of Sun and Beach Tourism Municipalities, the Hotel Technological Institute, Fitur and Seggitur were in charge of presenting these awards, which will allow the recognised entities and companies to form part of the catalogue of technological solutions to which the leading destinations in the sector in Spain will have access.

The jury recognised Aumentur as the best technological solution for interacting with tourists, placing extraordinary value on the level of maturity of the solution, its implementation throughout Spain with more than 600 visitor packs. The members of the jury also positively valued the low investment necessary for a destination to be able to use all the resources of the Aumentur platform, as well as its versatility to be applied to any type of destination and the added value it offers to visitors so that they can enjoy all the information they need on their own mobile device.

In two years of experience, this technological platform has positioned itself as a prestigious solution on an international level and has ensured that tourist destinations, regardless of their size or type, can immediately have all kinds of cutting-edge tools at their disposal. This solution offers, from the very moment of its implementation, the geopositioning of content, as well as the most advanced multimedia resources (360º videos, 3D models and augmented reality) and even gamified routes. In addition, for comprehensive destination management, the platform provides a tourism intelligence panel to understand and optimise resources.

With this new recognition, Aumentur proves to be an appreciated and valued solution for destinations to digitise their tourism offer and to promote cultural, heritage and natural resources in an easy, agile and sustainable way.

About Aumentur

Aumentur is a technological platform that forms part of the catalogue of solutions of the Network of Intelligent Tourism Destinations (ITD Network) which allows tourist destinations to show cultural, gastronomic or landscape information to their visitors in any multimedia format, in any language and with full accessibility. The mobile application, available free of charge on iOS and Androidhas more than 30,000 downloads in the last year and more than 600 destinations, with more than 7,000 points of interest added to its library.

Aumentur has participated in the acceleration programme for technology companies Andalucía Open Future promoted by Telefónica and the Junta de Andalucía, and also in the last edition of the Tourism Hub of the Costa del Sol. It is also included in the demolab of innovative solutions from Andalucía Lab, the Technological Innovation Hub of Andalusian Tourism.

Throughout its trajectory, Aumentur has received several awards, such as winning the Costa del Sol Tourism 2022 award, the Startup Fest of the Tourism Innovation Summit 2021 or being one of the Top50 companies in Andalusia in 2022, awarded by Andalucía Emprende. In addition, it has been one of the 27 finalists of the Alhambra Venture 2021, of the GovTech 2021 challenge of the Community of Madrid.