‘You're more of a Holy Week enthusiast than you think’: The traveller's problems through the brotherhood lens in Granada's Holy Week 2026

‘You're more of a Holy Week enthusiast than you think’: The traveller's problems through the brotherhood lens in Granada's Holy Week 2026

The campaign ‘You're more of a Semana Santa person than you think’ humorously connects travellers' everyday problems with the terms and symbols of the cofrade context. The Royal Federation of Brotherhoods and Confraternities and Aumentur are launching a promotion campaign for Granada's Semana Santa, aimed at tourists and cofrades and adapted to new languages.