Aumentur starts the new year with good news. The startup from Granada has been rated by StartUs Insights as one of the best startups in the world. one of the most promising in the world. According to Javier MeleroThe startup's CEO, the news "has been an important plus of energy to start the year, especially when the 2022 edition of FITUR is just around the corner".

StartUs InsightsThe award is given by an Austrian company renowned for keeping a close eye on upcoming trends, new technologies and innovative startups. This organisation uses its own platform based on Big Data and Artificial Intelligence (AI): StartUs Insights Discovery. For this study it has analysed a total of 1491 startups from all over the world choosing only the top 5.The company's business model is based on factors such as location, the relevance and innovation of its technology, and financing, among others.

According to this study, Aumentur is positioned as the startup benchmark in the field of multimedia content and as one of the five most promising startups in the world in this sector. Currently, the startup from Granada presents itself as the most complete and innovative solution for the digital transformation of tourist destinationsin line with the smart destinations strategy promoted by SEGITTUR and the Ministry of Tourism.

Aumentur offers a extensive catalogue with information and multimedia content of more than 2,500 points of tourist interest in more than 500 Spanish towns and cities. The free application, available for iOS and Androidallows you to discover tourist destinations with just your mobile phone, without the need for audio guides, shared devices or maps.