PREMIUM

Training: the keys to finding technology as the best ally in the post-COVID-19 tourism recovery phase

Jan 26, 2021

Viaggeremo di nuovo e we all need to start shaping the post-Covid-19 era's rhinestone.. If there is one thing that is clear in the tourism sector, it is that technology will be the best ally in this endeavour. All of this calls for new innovation processes, which generate maximum confidence and security for tourists. Also a adattamento dei gestori delle destinazioni turistiche andaluse e dei gestori del patrimonio, The Commission's work is designed to provide visitors with the new needs that may arise. In this sense, the Centro di Innovazione del Turismo Andaluso (Andalucia Lab) promuove la giornata di formazione «Chiavi per il successo di un'applicazione mobile per una destinazione turistica".

Maintaining social distance and reducing contacts will be fundamental in the nuova realtà that is being proposed. For this reason, the technology supportata da dispositivi mobili and applications offering real-time information and interaction with tourists will be the order of the day. Telephones are changing and will change much more the way people interact with information. The tourism sector cannot ignore this reality.

The CEO of Aumentur, Javier Melero, spiegherà la storia di successo di questa mobile application and what it can offer to tourist destinations and museum and heritage sites. Precisely, it is about di uno strumento che risponde a molte delle richieste che stanno segnando la nuova realtà turistica. A platform that takes advantage of the power of intelligent sensing and Big Data to offer destinations a business intelligence environment. Undoubtedly, the future success of tourist destinations will be closely correlated to their capacity to react and adapt. a questa nuova realtà. Will you participate in the meeting?

Event profile

  • Date: Wednesday 28 January 2021
  • Time: 11:00 - 12:15 h
  • A chi si rivolge: gestori di destinazioni turistiche andaluse e gestori del patrimonio
  • Title: The keys to success of a mobile application for a tourist destination

Programme

11:00 - 11:15 - Presentation of participants and sharing of their positions in the post-crisis phase.

11:15 - 11:45 - Rosana Montes, professoressa del Dipartimento di Linguaggi e Sistemi Informatici dell'Università di Granada

11:45 - 12:00 - Francisco Javier Melero, CEO of Aumentur

12:00 - 12:15 - Giro di domande