We will travel again and we will all we must begin to shape the rebirth of the post Covid-19 era.. If one thing is clear in the tourism sector, it is that technology will be the best ally in this recovery. All of this requires new innovation processes that generate a maximum of confidence and security for tourists. It also requires a adaptation of tourism destination managers and heritage managers in Andalusia, The new facilities, so that they can offer visitors the new demands that may arise. In this sense, the Andalusian Centre for Tourism Innovation (Andalucia Lab) promotes the training day ‘Keys to the success of a mobile application for a tourist destination'.

The maintenance of social distance and the reduction of contacts will be fundamental to the new reality that is at stake. For this reason, the technology supported by mobile devices and apps that offer real-time information and interaction with tourists will be the order of the day. Phones are changing and will change much more the way people will interact with information. The tourism sector cannot be oblivious to this reality.

The CEO of Aumentur, Javier Melero, will explain the success story of this mobile application and what it can offer to tourist destinations and museum and heritage sites. Precisely, it is about a tool that responds to many of the demands that are shaping the new reality of tourism.. A platform that harnesses the power of intelligent sensing and Big Data to offer destinations a business intelligence environment. Undoubtedly, the future success of tourist destinations will be closely linked to their ability to react and adapt. Will you join us?  

Event sheet

• Date: Thursday 28 January 2021
• Time: 11:00 - 12:15 a.m.
• Aimed at: Andalusian tourism destination managers and heritage managers.
• Title: Keys to the success of a mobile application for a tourist destination

Programme

11:00 - 11:15h.- Presentation of participants and sharing of their positions in the post-crisis stage.

11:15 - 11:45h.- Rosana Montes, professor of the Department of Computer Languages and Systems of the University of Granada

11:45 - 12:00h.- Francisco Javier Melero, CEO of Aumentur

12:00 - 12:15h.- Round of questions