Turismo Costa del Sol awards Aumentur as the best technological solution for tourist destinations.

On 2 December last, the gala awards ceremony for the Costa del Sol Tourist Entrepreneurial Initiatives Awardsl, organised by Diputación de Málaga and Turismo Costa del Sol, where Aumentur was the winner.

There were 32 initiatives submitted to the 6th edition of the Costa del Sol Tourism Hub, and only 8 reached the final on the basis of the criteria of innovation, sustainability and projection. Following the jury's evaluation, the first prize was won by Aumenturfor its firm commitment to the digitisation of destination resources and bring all the information to the visitor in an agile, accessible and attractive way.

As Melero told the audience after receiving the award, ".Aumentur's mission is to remove the barriers that separate destinations from technology, and to make it easier for visitors to access knowledge about the places they visit, making them enjoy their stay for longer.".

The jury has evaluated very positively the talent, innovation and commitment of all participating projects that have opted for these awards, but especially the values conveyed by the finalist projects. And in this case, Aumentur is an innovative solution based on the digitalisation of resources, Artificial Intelligence and gamification. applied to enhance the travel experience with all kinds of multimedia resources. Other award winners were Electric Car Tour & App (2º), Exity (3rd) and PilarBox (accesit).

For Javier Melero, CEO of Aumentur, the participation in the Tourism Hub has meant "a boost to Aumentur's business development, thanks to the great knowledge of the sector of the mentors who have always been supporting it.". At the prize-giving ceremony, received from the hands of Francisco Salado, he stressed that the purpose of the provincial entity is to " Supporting new entrepreneurs with a focus on innovation, technology and sustainability.".

The Aumentur team also stated that they are already working on "...a new project".commercial deployments internationally and in the development of new features that will incorporate Artificial Intelligence for intelligent visitor escort".

About Aumentur

Aumentur is a technological platform that allows tourist destinations to show cultural, gastronomic or landscape information to their visitors in any multimedia format, in any language and with full accessibility.

The mobile application, available for free on iOS and Androidhas more than 25,000 downloads in the last year and more than 600 destinationswith more than 7,000 points of interest added to its library.

Aumentur has participated in the acceleration programme for technology companies. Andalusia Open Future promoted by Telefónica and the Junta de Andalucía, and has also participated in the Tourism Hub of the Costa del Sol.

It is also part of the Smart Destinations Network and is included in the portfolio of innovative solutions of Andalucía Lab, the Technological Innovation Hub of Andalusian Tourism.

Since its beginnings, Aumentur has received various awards, such as being the winner of the Tourism Innovation Summit 2021 Startup Fest or being one of the Top50 companies in Andalusia in 2022, a recognition awarded by Andalucía Emprende. It has been one of the 27 finalists of the Alhambra Venture 2021, the GovTech 2021 challenge of the Community of Madrid or the competition. AMT FITUR 2021 Destination Awards.

It is also one of the 5 most promising start-ups in the world in the sector according to StartUS Insights.